AI - Powered Theme Block Customizer WITHIN Shopify

By Nicholas Drishinski | Published May 21, 2025

The introduction of the AI-Powered Theme Block Customizer is set to revolutionize the way merchants design and personalize their online stores. Here’s how you can get started using this exciting new feature.

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What is the AI-Powered Theme Block Customizer?

The AI-Powered Theme Block Customizer is a cutting-edge tool that leverages artificial intelligence to help merchants create and customize their store themes with unprecedented ease and efficiency. This feature allows users to modify various aspects of their theme blocks, ensuring that their online presence is not only visually appealing but also aligned with their brand identity.

Key Features

1. Intuitive Interface

The customizer boasts a user-friendly interface that simplifies the design process. Merchants can easily navigate through different theme blocks, making adjustments without needing extensive coding knowledge.

2. Smart Recommendations

Using AI algorithms, the customizer provides smart recommendations based on the merchant's preferences and previous design choices. This means that users can receive tailored suggestions for color schemes, layouts, and typography that resonate with their brand.

3. Real-Time Previews

One of the standout features of the AI-Powered Theme Block Customizer is the ability to see changes in real-time. As merchants make adjustments, they can instantly preview how their store will look, allowing for quick iterations and refinements.

4. Enhanced Accessibility

The customizer is designed with accessibility in mind, ensuring that all merchants, regardless of their technical expertise, can create stunning online stores. This democratizes design, making it accessible to everyone.

5. Integration with Existing Themes

Merchants can seamlessly integrate the AI-Powered Theme Block Customizer with their existing themes. This means that users can enhance their current designs without starting from scratch, saving time and effort.

Adding to Your Theme

To display this generative AI block builder you need to ensure that the section you are editing displays Theme Blocks. There are 2 ways to accomplish this.

a) Firstly, create a new section file in your theme editor and name it 'custom-section.liquid'. Then paste the following code:


<div class="custom-section">
  {% content_for 'blocks' %}
</div>

{% schema %}
{
  "name": "Custom section",
  "blocks": [{ "type": "@theme" }, { "type": "@app" }],
  "settings": [
  ],
  "presets": [
    {
      "name": "Custom section"
    }
  ]
}
{% endschema %}

after saving, you can add this section in the theme editor and you will see the option to use the AI!

b) Navigate to the section that you would like to add a block to. Open the file and navigate to the {% schema %} section of the code and paste in the following line:


"blocks": [{ "type": "@theme" }],

This ensures that the section will now display theme blocks!

*Note that you cannot display theme blocks in the same section where it is rendering section blocks.

Benefits for Merchants

Time-Saving: The AI-Powered Theme Block Customizer significantly reduces the time spent on design, allowing merchants to focus on other critical aspects of their business.

Increased Customization: With smart recommendations and real-time previews, merchants can achieve a level of customization that was previously difficult to attain.

Improved User Experience: A well-designed store enhances the shopping experience for customers, leading to higher conversion rates and customer satisfaction.

Conclusion

The AI-Powered Theme Block Customizer is a game-changer for Shopify merchants. By harnessing the power of artificial intelligence, Shopify is making it easier than ever for users to create beautiful, customized online stores that reflect their unique brand identities. As e-commerce continues to evolve, tools like this will be essential for merchants looking to stay ahead of the competition.

With the launch of this innovative feature, Shopify reaffirms its commitment to empowering entrepreneurs and helping them succeed in the digital marketplace. Get ready to transform your store with the AI-Powered Theme Block Customizer!